NOTES

Notes from the lab

What we learn while building products.

Why a café site should put its loyalty program up front

For Circle Coffee we placed the loyalty program right next to the menu, because a returning guest is worth more than a new one.

Two businesses in one building. How we told Ferrovia Coffee and Atölye by Ferrovia apart, and together.

Customers don't want to download apps. We put that single truth at the centre of ELNFC.

When a company has hundreds of technical products, the site's job is to help customers find what they need.

Visitors give you a few seconds. Here's how we took this site's Lighthouse scores to 100.

At Saud Design we pulled the interface back so the work could speak.

How we brought BubbleBee's 'as consistent as a chain, as warm as the corner coffee shop' idea to its site.