12 September 2026 · 1 min read

Why does a fast site sell more?

Visitors give you a few seconds. Here's how we took this site's Lighthouse scores to 100.

The longer a page takes to load, the more likely a visitor is to leave. Speed isn't a technical detail; it's a sales metric.

We serve our own fonts

Third-party font services can delay the first paint by seconds. Moving fonts onto our own server removed that wait.

Content ships with the page

Text is rendered into the page on the server, so the browser doesn't wait for extra data. The result: 100 in all four Lighthouse categories on desktop.

On your site, too

We apply the same approach to every project: fast, accessible and easy to find on search engines.

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